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Email Strategy Coordinator
Reynoldsburg, Ohio  |  Remote
Contract Position
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Applied on May 21, 2022
Job Id #56167 Posted May 4, 2022

Description:
  • The Email Strategy Coordinator, is responsible for assisting the Email Strategy Marketing Manager in building & developing email strategies that drive customer engagement, business growth, and equity for the client's brand.
  • This role will provide executional support in the creation and execution of daily marketing emails as well as maintaining channel calendars & documentation.
  • The Email Strategy Coordinator will work cross functionally to understand client's customers, product, promotional cadence & brand stories to build relevant and engaging email content.

Responsibilities:

  • Assist in the creation and change management of strategic creative briefs for marketing emails to provide clear and accurate direction to cross-functional partners.
  • Maintain channel records & calendars to track and communicate email plans.
  • Partner closely with the Email Strategy Marketing Manager to drive short- and long-term strategy for the overall email program.
  • Support the Email Strategy Manager as needed to leverage insights to action that support channel goals, financial targets, enhancement needs, etc.
  • Interpret data and draw analytical conclusions to help inform broader business strategies.
  • Collaborate with cross-functional teams (including Creative, Copy, Operations, Digital Commerce, Brand Strategy, App, etc.) to develop and deliver brand stories to the customer.
  • Assist with final review and approval of email prior to launch. Ensure accuracy of copy, creative, and linking based upon strategic objectives.
  • Strategize and support email testing agenda
  • Identify opportunities to support email file growth and customer goals
  • Monitor trends in competitive and consumer landscape to identify brand opportunities 

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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