• The Email Strategy Coordinator, is responsible for assisting the Email Strategy Marketing Manager in building & developing email strategies that drive customer engagement, business growth, and equity for the client's brand.
• This role will provide executional support in the creation and execution of daily marketing emails as well as maintaining channel calendars & documentation.
• The Email Strategy Coordinator will work cross functionally to understand client's customers, product, promotional cadence & brand stories to build relevant and engaging email content.

Responsibilities:

• Assist in the creation and change management of strategic creative briefs for marketing emails to provide clear and accurate direction to cross-functional partners.
• Maintain channel records & calendars to track and communicate email plans.
• Partner closely with the Email Strategy Marketing Manager to drive short- and long-term strategy for the overall email program.
• Support the Email Strategy Manager as needed to leverage insights to action that support channel goals, financial targets, enhancement needs, etc.
• Interpret data and draw analytical conclusions to help inform broader business strategies.
• Collaborate with cross-functional teams (including Creative, Copy, Operations, Digital Commerce, Brand Strategy, App, etc.) to develop and deliver brand stories to the customer.
• Assist with final review and approval of email prior to launch. Ensure accuracy of copy, creative, and linking based upon strategic objectives.
• Strategize and support email testing agenda
• Identify opportunities to support email file growth and customer goals
• Monitor trends in competitive and consumer landscape to identify brand opportunities