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Marketing Communications - B
Santa Clara, California  |  Onsite
Contract Position
It appears that you have already applied to this job.
Applied on May 24, 2022
Job Id #55905 Posted April 25, 2022

Job Description

Member of the global marketing communications team and a global brand champion for the division. 
Responsible for managing, planning, and implementing branding and communications projects for an assigned franchise/product(s) in the areas of marketing advertising, promotional programs, media, digital and mobile communications around product strategies and objectives.

Core Job Responsibilities

  • Communication Strategy:
    • Drive and execute communication strategy in alignment with company commercial priorities
    • Deliver promotion and advertising initiatives that effectively support organizational and franchise goals
    • Collaborate with Product Marketing to craft clear concise messaging to reach target audience.  
    • Implement multi-channel communication plans to support product launches, campaigns and more
    • Track launches, campaigns, and other deliverables and report progress on annual/ quarterly basis
    • Identify measurable goals and KPIs for each initiative, consistently track success.
  • Digital Strategy and Operations:
    • Partner with Digital lead on digital campaigns goals settings
    • Execute franchise level digital campaigns
    • Support content strategy for existing tools and platforms
    • Manage franchise related web content and execute pages’ updates as needed
  • Brand Management:
    • Implement corporate, divisional and product brand guidelines.
    • Drive global brand consistency by engaging with regional partners to ensure alignment
    • Serve as brand management lead for cross functional partners by providing guidance on various internal or customer facing materials.
  • Agency and Vendor Management:
    • Provide agencies/creative partners with the most recent brand training guidance documents and resources and address any brand related requests
    • Provide direction to agencies and vendors to execute and complete promotional projects.
    • Manage creative briefs adherence with agencies/vendors
    • Own status meetings between vendors and the Product Marketing teams to ensure expectations are met and timelines are on track
    • Ensure requested deliverables are meeting the brand and franchise requirements set by marcom and the product teams
Minimum Education
  • Bachelor’s degree plus 3-5 year of related work experience with a complete understanding of specified functional area, or an equivalent combination of education and work experience.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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