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PPC Digital Marketer
Eagan, MN  |  Remote, Hybrid, Onsite
Contract Position
It appears that you have already applied to this job.
Applied on June 30, 2022
Job Id #55417 Posted April 8, 2022

PRIMARY OBJECTIVE:
The PPC Digital Marketer is responsible for managing paid search campaigns (PPC, pay per click) on multiple channels including Google, Bing, Facebook, etc. The Paid Search Strategist supports all aspects of paid search from strategy development, implementation, optimization, reporting and analysis. The ideal candidate is a self-starter who can manage all detailed aspects of client's day-to-day paid search campaign activities. The candidate should have at least 3+ years of hands-on experience in online marketing with a heavy focus on paid search management across multiple channels. This individual should possess a great depth of tactical knowledge in paid search services.

KEY RESPONSIBILITIES:
• Research and strategize paid search campaign plans for our clients.
• Manage accounts to ensure all project deliverable deadlines are met.
• Facilitate the management and growth of paid search accounts and ensure that the expectations of the clients are met.
• Analyze and report on Pay per Click campaign results and present to client by documented report and presentations as necessary.
• Develop and maintain understanding of marketplace dynamics and key players, and communicate to internal customers.
• Provide client feedback and work with external and internal creative resources to develop effective post-click landing experiences.

QUALIFICATIONS, EXPERIENCE KNOWLEDGE and SKILLS:
Required Experience:
• Minimum 3 years of working experience in paid search operations with an understanding of web analytics.
• Current experience managing spend of at least 10k a month
• Experienced with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is required.
• Experienced in creating and presenting campaign reports including ROI, conversion rates, etc.
• Advanced proficiency in Microsoft Office applications especially in Microsoft Excel, and other Paid Search, Web Analytics applications.
• 2 to 4 years of Customer Service or Account Management

Skills and Education:
• Demonstrated success as an PPC trafficker and operations leader
• Google Adwords certification within the last year
• Strong understanding of online advertising platforms - experience with Marin or Kenshoo desirable
• Proficient with database driven web analytics and comfortable crunching numbers
• Effective written and verbal communicator with influencing skills.
• Client facing and service oriented
• Strong judgment and attention to detail
• Technically oriented
• Ability to collaborate cross-functionally to execute product strategy.
• Strong analytical, problem-solving and prioritization skills.
• 4 year degree in Business, Marketing or Communications preferred.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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