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Growth Marketing Manager
Minneapolis, Minnesota  |  Remote, Hybrid, Onsite
Direct Hire Position
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Applied on January 16, 2022
Job Id #53174 Posted January 10, 2022

Description:
  • Growth Marketing Manager
  • Currently seeking an outstanding Growth Marketing Manager to help lead scalable and efficient customer acquisition and engagement programs for customers using paid marketing channels.
You will be an early hire of the SMB marketing team that will help scale the user acquisition discipline at and this role will work with the Head of SMB Marketing to create a scalable process to help grow the user base through paid channels.
  •  Manages short- and long-term planning, including goal-setting for the marketing team;
  • Grows portfolio of paid marketing channels and programs through daily optimizations for scale and return on investment;
  • Finds new investment areas to expand our marketing portfolio, owning test design, execution, analysis, and scaling the best opportunities;
  • Leverages campaign and creative testing results to uncover growth and optimization opportunities;
  • Conducts business and financial analysis to evaluate performance, determine and prioritize opportunities, and drive successful execution;
  • Rigorously tests hypotheses and uses data to drive decisions, including implementing the necessary analytical frameworks and reporting mechanisms to measure and drive success; and
  • Partners with our product, brand, digital, and business operations teams to launch new campaigns and initiatives.
Basic Qualifications
  • Bachelor's degree, or equivalent work experience
  • Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
  • Strong quantitative and analytical abilities: you can pull your own data to answer your questions and develop insights to take action from that data
  • Experience writing SQL queries and proficiency with data visualization tools (Tableau)
  • A penchant for translating your skills to new channels and projects: you tackle new challenges and channels strategically and carry over best practices or ideas from previous campaigns
  • Familiarity with mobile advertising and marketing channels, i.e., paid ads, SEO, DM, email, as well as concepts, i.e., attribution, LTV, CAC, return on investment, payback periods, etc.
  • Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
  • Strong organizational, interpersonal, and team-building skills
  • Excellent verbal, written, and presentation skills
  • Agility in thinking and delivery, along with proven ability to take direction in support of company goals
  • Strong decision-making and problem-solving skills
  • Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
  • Proficient computer navigation skills using a variety of software packages
  • MBA or equivalent markers of high achievement

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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