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Marketing Automation Specialist (Eloqua)
Eagan, Minnesota  |  Remote, Hybrid, Onsite
Contract Position
It appears that you have already applied to this job.
Applied on January 28, 2022
Job Id #53069 Posted January 7, 2022


  • Power the Marketing teams marketing practice by building their email campaign execution plans that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities.
  • Own and drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B testing of email campaigns and demonstrate steady growth in email open rates and click-through rates.
  • Partner with Campaign Planning and Marketing Strategy to ensure accurate, effective activation of email plans.
  • Utilize strong project management skills to track and deliver critical marketing execution projects on time
  • Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks.
  • Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth.
  • Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across the Legal, Corp, and/or TAP businesses.
  • Strong teamwork and partnerships with Marketing, BDR, and Digital teams across business units and subsegments.
  • Meaningful omni-channel interactions that create positive experiences and outcomes for Legal customers and differentiates org from the competition.
  • Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success.


  • Minimum of 1-3 years of experience in Eloqua. Certifications preferred.
  • Intermediate proficiency in Salesforce (front end), Excel, Diagram Software, and HTML.
  • Intermediate proficiency of digital marketing and its interdependence with marketing automation.
  • Strong track record of acquiring and nurturing prospects to develop leads for the sales channels.
  • Proven experience in using Eloqua to activate multiple marketing automation workflows; e.g.: welcome and onboarding; lead nurture of newly acquired leads; recycling of discarded leads and opportunities; multichannel automation using email, text, social ads; trigger-based campaigns that react to changes in behavior and/or profile data, etc.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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