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Data Analyst - Product Marketing
Syracuse, New York  |  Hybrid
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Applied on January 19, 2022
Job Id #52892 Posted December 21, 2021

As the Product Marketing Analyst, you accelerate growth by identifying product trends and strategies based on in-depth and accurate statistical modeling.  You excel at developing insights by gathering and analyzing data from various and disparate sources. You focus on enhancing the Product Promotions team by effectively communicating your insights to guide development and redesigns. You work with cross-functional teams and third-party vendors to track and activate Enterprise offers, such as billing and code creation components, using Salesforce, ICOMS and CSG.  

You manage and ensure the accuracy for the full offer fulfillment process and work with vendors to ensure timely payments to clients. You source and recommend quality datasets to explore and determine which predictive models are most impactful. You maximize department success by creating visually compelling representations of data for senior leadership. You thrive in an office environment and feel comfortable supporting projects across the organization.

What you will do:
  • Encourage company-wide excellence by actively and consistently supporting all efforts to simplify and enhance the client experience.
  • Determine client needs by gathering, refining, validating, documenting and maintaining complex data for the associated product lines.
  • Relay complex business concepts by creating and maintaining discrete trending dashboards for the working and executive teams.
  • Identify opportunities for process improvement through data mining and analysis in support of process definitions.
  • Ensure successful product or feature launches by modeling and forecasting business trends based on historical data sets and presenting analytics that reflect the client experience and usage of new products.
  • Improve efficiency through third-party reporting systems and serving as the primary licensed seat holder and liaison.
  • Maximize the department through data gap identification and researching methods to fill these gaps.
  • Continuously develop, implement, launch and improve new products after applying lessons learned from previous projects.
  • Perform additional duties related to the position as assigned.  
  • Required keys for success:
  • Three or more years of business analysis experience.
  • Expert analytical and interpretation skills with the ability to define key performance indicators and metrics.
  • Confident when preparing and conducting data-driven presentations.
  • Proven organizational and prioritization skills with the ability to manage multiple projects.
  • Quick learner that can become a subject matter expert on multiple databases and reporting tools.
  • Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
  • Effective written and spoken English communication skills with all levels of an organization.
How you will stand out from the crowd:
  • Cross-functional working skills with the ability to make decisions, resolve issues and show sound judgment while working under pressure.
  • Knowledge of the telecommunications industry.
  • Familiar with billing systems, such as CSG or ICOMS.
Your education:
Bachelor’s degree in science, engineering, math or a related field, or an equivalent combination of education, training and experience (required).

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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