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Jr. Product Manager
Richfield, Minnesota  |  Hybrid, Onsite
Contract Position
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Applied on January 19, 2022
Job Id #52549 Posted December 6, 2021

Job Description: 
  • The Client Media business is in the midst of an exciting transformation and poised for substantial growth in the coming years.
  • This is a high impact area at the heart of Client digital growth that intersects Web, Mobile Web and App, Omnichannel, and e-commerce.
Position Summary/Job Description:
  • Client is seeking a Product Manager, Advertising Technology to lead products and services for a portfolio of consumer and vendor facing products and services.
  • The product manager will have a particular focus on ways to use technology innovation” to help facilitate product discovery between Client vendors and customers and to monetize traffic across all Client channels.
  • The Product Manager will define product vision, roadmap, and define quarterly objectives and key results in partnership with the product team, their product leaders and key business stakeholders.
  • The Product Manager is responsible for product prioritization, sprint/backlog management, and must understand and utilize key customer and business metrics to inform their priorities.
  • The Product Manager is also responsible for ensuring there are continuous feedback loops with their users (customers/vendors) and supporting discovery practices that effectively inform their priorities and how they advance against the product team vision.
  • This role works with business teams, engineering teams, user experience teams, and numerous additional stakeholders throughout the organization.
  • This role will have a demonstrated history of delivering solutions that meet the needs of the user and deliver business value, accomplishing this both through their work and by leading and inspiring teams.
  • S/he also will be accountable for driving modern development practices while enabling human-centered design to deliver the roadmap and iteratively launch solutions over multiple flight paths that align to our advertising technology and monetization strategy.
Primary Roles and Responsibilities Include: 
  • Set the strategic vision for their product team(s) driving high-quality customer experiences and exploring what is possible with evolving products and tools
  • Effectively demonstrate the ability to translate customer needs into business and product requirement
  • Manage the creation and maintenance of user stories and acceptance criteria for new features and enhancements leveraging multiple workstreams
  • Partner with Technology Architecture to develop and guide solutions needed to realize these opportunities in the short term and to build / configure to scale 
  • Define the solutions and structures needed to realize these opportunities and coordinate holistic cross-functional roadmaps to ensure successful execution 
  • Improve value creation by defining and aligning on KPIs to measure success 
  • Lead outcome-based, user-centered product management across multiple matrixed individuals and teams, often requiring influence without direct reporting authority
  • Contribute to the evaluation of value, feasibility, and business viability risks prior to making investments in new technologies
  • Understand potential prioritization or trade-off decisions and make decisions to best enable necessary outcomes
  • Maintain an in-depth knowledge of the advertising and ad tech industry, customers, and technology trends and facilitate learning across the Media and Digital & Technology teams.
Minimum Qualifications: 
  • 2 or more years of relevant Product Management Experience (Dev, UX, Strategy, etc.) within digital or technology areas with a focus on advertising, retail or marketing.
  • 1 or more years of experience with indirect team management / leadership / work direction and demonstrated success developing engaged, inclusive teams 
  • 1 or more years of relevant experience in strategy creation, customer focused solutioning, cross-functional leadership, etc. 
  • 1 or more years of product management experience with consumer facing products
  • Bachelors or advanced degree in IT, computer science, engineering, business, design, human computer interaction or related field or equivalent work experience. 
Preferred Qualifications: 
  • 4 or more years of relevant Product Management Experience (Dev, UX, Strategy, etc.) within digital or technology areas with a focus on advertising, retail or marketing.
  • Knowledge and Experience with Custom Ad Products including Video, Display and Sponsored Ad Products outside of the standard Interactive Advertising Bureau (IAB) standard portfolio of sizes.
  • 1 or more years of direct people management experience
  • 2 or more years of indirect team management / leadership / work direction and demonstrated success developing engaged, inclusive teams 
  • Knowledge and passion for advertising, technology and innovation
Skills Overview:
What are the top five skills and number of years of experience required to perform this job?
  • Critical thinking.
  • Is able to make data-informed decisions (can get to the root of problems), evaluate trade-offs (identify and understand risk and dependencies), and continue to asking the “why”.
  • Customer empathy.
  • Identify and translate customer problems, develop hypothesis, and uses research to formulate research needs in terms of questions to be answered, insights gathered and how to validate hypotheses; UX acumen – understanding of user-centered design practices; ability to partner with designers to uncover user-inspired solutions; ability to use design-thinking as a tool to foster lateral thinking and innovation.
  • Business acumen.
  • Understand the value chain of the business, and what the inputs are to driving their desired business results.
  • Ability to create financial models, understand assumptions and model dependencies. 
  • Understand the inputs and outputs that they need to account for to contribute value to the business.
  • Understand and support the business model.
  • Think long-term. Develop sustainable solutions.
  • Understand what they are optimizing for, and they are the right things to be optimizing for.
  • Understand what competitors are doing in the market.
  • Understand, identify, and translate how the company should account for new industry trends and concepts.
  • Understand how customers are impacted, and how large the opportunity is.
Stakeholder management. 
  • Structured, Formal, Detailed, Frequent Communication.
  • Provide information to them to maintain their support.
  • Maintain their enthusiasm and interest in the project.
  • Accountable and transparent with their stakeholders to build trust.
  • Consult, early & often, with stakeholders and partners.
  • Seek to build their confidence in the project and the team.
  • Get them involved in project decisions.
  • Provide them with information, invite them to presentations. involve them as much as resources allow.
  • This can be done fairly cheaply through a project website, newsletter or open presentations.
  • Be inclusive and seek diverse perspective
  • Influence.
  • Demonstrate the ability to advocate for their teams and initiatives.
  • Storytelling and framing solutions and problems.
  • Be respectful and show humility. An expert.
  • Nurture relationships.
  • Demonstrate how they'll look after them, they are critically important to them and to the project.
  • Demonstrate advocacy for them and their goals.
  • Be humble.
  • Take ownership. DO NOT have an us vs.
  • Them mentality.
Squad Leadership.
  • Approachable & Availability. An ever-present member of the team, a presence at the very heart of everything the team does. Invest in real time.
  • Nurture a culture of openness and approachability that fosters trust and respect throughout the team.
  • Consistent. Set standards that their team can trust and lean on.
  • The buck stops with them.
  • They will be the glue and the one responsible for fostering and growing the culture of the team.
  • Accountable for everything the team does. Everything is their job. 
  • Master of Delegation. Make sure the right people are on with the right tasks and empowering team members at the same time.
  • Focus on adding value. Contribute in ways they can uniquely add value.
  • They don't work on things that other people can do. Organized.
  • Innovate & Inspire.
  • Lead by example. Creditable in the WHY.
  • Use data and facts to influence and make decisions.
  • Unblock Members. Willing to go into the details.
  • Don't assign a task that they are not willing to do themselves. Show up, ask questions, and provide value.
  • Provide a sense of urgency.
  • Ensure the team is working on the most important things.
What are some preferred/nice to have skills the manager is looking for?
  • Ideally, the candidate should have technical acumen.
  • Demonstrate how you understand what your customers are doing to make good product decisions.
  • Understand how your data is collected, so you can determine its integrity.
  • Demonstrate the ability to make data a lot more flexible, visual, and easier to interpret (using tools like Excel).
  • Experimentation: Demonstrate the ability to test ideas with customers.
  • Demonstrate how to design an experiment and hypothesis.
  • Understand how the test will be tracked and measured.
  • Demonstrate the competency of stacks, system architecture, data models, and APIs through self-guided learning
  • Understand technical trade-offs.
  • Demonstrate the technical goings-on and trends in the industry.
  • Provide point(s) of view interpreting pros and cons of industry-relevant technology to identify solution options

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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