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Marketing Manager, CRM Services
Richfield, Minnesota  |  Hybrid, Onsite
Contract Position
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Applied on October 20, 2021
Job Id #51330 Posted October 13, 2021

Job Description:
  • CRM Strategy owns the communication strategy for email, text, push and direct mail.  
  • This particular role would work on Services & Fulfillment communication strategies; determining the contact & vehicle strategy, frequency, and cadence of communications for customer fulfillment journeys.  
Project Description:
  • Client CRM team sends billions of communications each year for weekly promotions and sales events, behavioral customer journeys, and operations.  
  • CRM communication vehicles have and will continue to play a critical role in driving awareness, traffic, and sales for Client.
  • Trends such as the rapid increase of mobile and the ability to leverage big data entail significant opportunities to increase relevance.
  • The Fulfillment & Services Associate Manager supports the development and execution of the CRM strategy for Fulfillment and Services communications, Membership, Protection Plan and Subscription Support communications and Strategic Growth Initiatives.  
The ideal candidate: 
  • Has a passion for creating data-driven and customer-focused communication strategies.
  • Is intellectually curious, possesses strong critical-thinking, analytical, and operational skills with attention to detail.
  • Seeks to learn and keep up with the latest industry and 1:1 communication trends. 
  • Enjoys developing customer-focused segmentation and testing strategies that will drive short- and long-term growth to both new and existing CRM streams.  
  • Has great communication skills and enjoys working cross-functionally with internal and external partners to increase both the quality and quantity of data to maximize our communication effectiveness and efficiency.  
Position Summary/Job Description:
  • Primary responsibilities include supporting the creation and execution of contact, content, personalization, and creative development strategies.
  • The ideal candidate will have a demonstrated ability to work with groups from all parts of a company to influence and inspire without authority, while effectively managing multiple hands-on projects and optimizing current strategies. 
  • Most importantly, the ideal candidate thrives in a fast-paced environment, seeks challenges and has a deep passion for identifying emerging opportunities across digital communication vehicles, channels and customer touch points. 
Key Responsibilities (Essential Functions) - List in order of importance    
  • Support the definition, development and delivery of CRM strategies that are customer-focused, operationally-sustainable, and have measurable incremental ROI for Client.
  • Act as a CRM business expert on cross-functional projects and campaigns
  • Listen and manage different points of view
  • Develop comprehensive test plans to optimize CRM and business KPIs
  • Analyze and report on CRM KPIs & insights to business partners
  • Analyze data to drive growth of campaigns and business
  • Cross-functional project management
  • Team leadership and professional development
What are the top five skills and number of years of experience required to perform this job?
  • 6 or more years of digital marketing or marketing related experience (incl. advanced education).
  • Effective management of cross-functional projects
  • Strong critical thinking skills
  • Strong analytic skills; ability to derive insights from data and work with large data sets
  • Strong communication skills – listening and managing differing points of view
  • Strong attention to detail
What are some preferred/nice to have skills the manager is looking for?
  • A:B and/or multi-variate testing experience
  • Experience developing strategies
  • Ability to influence without authority
  • Customer Experience (CX) experience – putting the customer at the heart of everything we do

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.


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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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