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Email Marketing Developer
Minneapolis, Minnesota  |  Remote, Hybrid
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Applied on October 18, 2021
Job Id #50671 Posted September 20, 2021

Job Description:

  • The Email Marketing Developer will serve as a resource to create, develop, and configure email marketing messages and campaigns with a focus on messages triggered via API integrations and automations.
  • Development responsibilities will consist of leveraging approved visual designs and creating HTML message file(s) for email marketing delivery that are in line with industry best practices as well company standards.
  • Deliverables consist of all configuration tasks to create a final ready-to-launch campaign (including final file/message adjustments for personalization and/or dynamic content, subject lines, audience assignments, tracking, and various additional steps/meta-data setup tasks).
  • This position will also support message and campaign testing strategies.
  • This role will ensure that all deliverables are aligned with the Company brand, communication, and customer experience strategies as well as Company development standards and industry best practices.
  • This role works closely with the Digital Channels & Media manager to review recommended architectural solutions and will also work closely with other email marketing resources, project managers, and business sponsors to understand project/campaign objectives and facilitate project deliverables.
  • The majority of the email messages/campaigns will consist of highly personalized and/or dynamically assembled content triggered via integrations from other channels (website, backend systems, ETL batch files, etc.).
  • While this resource will not be expected nor needed to perform native integration development, with these other channels, an understanding and prior experience with triggered (via APIs and/or batch processing) email campaigns and database structure is required within the Oracle Responsys Interact platform.
  • In-depth knowledge and Prior Experience with Oracle Responsys Built-in-functions (BIF) And/or Responsys Personalization Language (RPL) scripting will be required to be successful.
  • Additionally, prior experience with Adobe Campaign (Standard) development activities (specifically Campaigns, Programs and Workflows automation development and HTML message creation) would be beneficial.

Key Responsibilities:

  • Development of email message components based on supplied creative designs, established Company email patterns elements, and industry best practices.
  • Email message testing (via Litmus) for email client rendering in various focus platforms (and subsequent troubleshooting/resolution).
  • Heavy usage of dynamically assembled campaign messages leveraging a combination of personalization, Oracle Responsys Built-in-functions (BIF), and/or Responsys Personalization Language (RPL).
  • A solid foundational understanding of the various data models and concepts utilized in modern email marketing, such as: Responsys - Contact Lists, Profile Extension Tables (PETs), and Supplemental Tables and Adobe Campaign Profiles, Profile Extensions, and Custom Resources.
  • 2-3 years (minimum) of email marketing development and design experience.
  • Strong HTML/CSS knowledge and the related nuances specific to email marketing.
  • Ability to convey information clearly and effectively through both formal and informal documents, presentations, and dialogues.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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