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Digital Media Specialist
Minneapolis, Minnesota  |  Remote, Hybrid, Onsite
Contract Position
It appears that you have already applied to this job.
Applied on October 24, 2021
Job Id #50304 Posted September 2, 2021

Description:
  • Seeks an experienced and knowledgeable resource in the execution and measurement of digital media campaigns that support the company's brand and business operations.
  • The ideal candidate will have experience managing digital media campaigns and can develop and execute strategies that acquire customers, generate revenue, and create awareness.
Responsibilities:
  • Work closely with marketing teams, business lines, and agencies to develop and execute digital marketing programs.
  • Use best practices for planning and optimizing digital components of integrated digital marketing campaigns.
  • Manage multiple paid campaigns across Display, Online Audio, Online Video, Native and Paid Search.
  • Partner with agency and internal teams to establish measurable campaign goals. Create and report on trackable KPIs.
  • Communicate campaign performance and findings to marketing teams and business lines.
  • Grow digital program by staying on top of industry trends and innovations and identifying new opportunities.
  • Understand ongoing changes to digital measurement and impact to media buying.
  • Develop and execute A/B tests, including but not limited to ad copy, calls to action, and landing pages.
  • Optimize and measure marketing tactics for each stage of the customer journey from awareness to conversion.
Basic Qualifications
  • Bachelor’s degree, or equivalent work experience
  • 4+ years of experience in digital media marketing, preferably with financial services experience
Preferred Skills/Experience:
  • Experience with digital marketing tools and platforms including but not limited to Google Campaign Manager, SA360 and Adobe Analytics
  • Knowledge of Display Advertising services and platforms including but not limited to DSP, SSP, DMP, publishing networks and negotiating direct placements
  • Able to set up and review Paid Search account structures for optimal performance and has experience working with a Paid search bidding platform
  • Clear understanding of how media channels work together to create a cohesive, personalized marketing experience
  • Outstanding analytical and strategic thinking
  • Excellent interpersonal, oral, and written communication skills
  • Strong attention to detail and drive to exceed expectations
  • Ability to communicate technical concepts to a non-technical audience
  • Proficiency in Microsoft Office solutions

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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