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Field Marketer
Carrollton, Texas  |  Remote, Hybrid, Onsite
Contract Position
It appears that you have already applied to this job.
Applied on January 25, 2022
Job Id #53276 Posted January 12, 2022


Drive marketing-attributed sales and deliver an outstanding customer experience through effective planning and execution of virtual and field event planning/coordination, local marketing programs, and account based marketing.

Overall: Support ABM and Field Marketing efforts in LPC/LPE with Event Logistics and planning, implementation, communication and follow up.

The day-to-day:

  • Work with Marketing Manager for LPC and LPE to assist in ABM and Field Marketing efforts
  • Partner with local sales leadership to build a regional field marketing plan that aligns with existing goals and priorities.
  • Manage and execute events including regional sponsorships, executive events, customer workshops, and more, to demonstrate the value of Thomson Reuters to support new customer acquisition and expansion.
  • Plan and execute strong, data-driven marketing programs to drive pipeline generation and awareness in the region.
  • Collaborate with supporting marketing functions to build and coordinate overall regional strategy and event follow up
  • Assist with Tier 2 event logistics as needed
  • Work with Tier 1 Event Manager to ensure overall messaging is consistent across event and campaigns in LPC, LPE and NA.
  • Work with Tier 1 Event Manager to construct a 2022 Campaign Structure plan for all Tier 1, Tier 2 events for reporting clarity.

Key Deliverables:

  • Field event planning and coordination
  • Local campaign planning and execution
  • National campaign coordination and enablement in assigned territory
  • Sales communications and enablement
  • Lead and opportunity management and analytics

Skills and Experience:

  • 2+ years in field marketing or demand generation for cloud-based software and/or business service providers
  • BA/BS required
  • Highly proficient with marketing technology that influence integrated campaign planning (Marketing Automation Platforms, Digital Analytics tools, Webinar tools, CRM systems)
  • Strong digital native skills
  • Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere
  • Team player with the ability to foster strong relationships across multiple levels and functions within the organization
  • Entrepreneurial can do approach with an adaptable, change-oriented mindset
  • Excellent relationship, partnering and collaboration skills, working closely with a direct-selling, field-based sales team
  • Advanced proficiency in B2B demand generation best practices at all stages of the customer journey
  • Highly proficient in Microsoft Office suite and related operating/productivity tools
  • Strong project management skills including leadership, time management, resource allocation and interpersonal skills
  • Familiarity with the legal industry is a plus

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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