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Salesforce Marketing Cloud Email Specialist
Chicago, Illinois  |  Remote
Contract Position
It appears that you have already applied to this job.
Applied on January 23, 2022
Job Id #52716 Posted December 14, 2021


Remote in the US - Must work PST hours

This role requires:

2+ years of email campaign management experience within Salesforce Marketing Cloud. This person will be responsible for email campaign management activities supporting various lines of business at client. They will manage/address email campaign issues and maintenance activities. It would be beneficial to have a Salesforce Marketing Cloud Email Specialist Certification

Our Digital Marketing Email Specialist is responsible for building and executing email programs in Salesforce Marketing Cloud start to finish including email build, deployment configuration, testing, QA, launch and post deployment activities. The Email Specialist will use SFMC to build and manage email production and the delivery of dynamic and personalized email marketing campaigns leveraging all tools available in SFMC to deliver timely, targeted, communications to customers.
Responsibilities include:

  • Build and deploy email campaigns including personalization and dynamic content across different Marketing Cloud Studios and Builders including Email Studio, Content Builder, Journey Builder and Automation Studio
  • Working with stakeholders to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach.
  • Build and maintain marketing campaigns using automations and journeys, work closely across the marketing team to provide input on best practices for client journeys.
  • Responsible for QA testing and rendering across all major email clients, devices and browsers.
  • Set up email creative for internal team approvals, schedule deployment and complete post-deployment checks
  • Identify and resolve potential issues proactively
  • Partner and collaborate with peers to ensure knowledge sharing and process efficiencies

Other Desired Qualifications

  • 3+ years of Salesforce Marketing Cloud (SFMC) experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio
  • Knowledge of the programming languages in SFMC: AMPScript, HTML and CSS
  • Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives including escalation and mitigation of issues, risks, and business impacts
  • Solid knowledge of email accessibility best practices and CAN-SPAM compliancy considerations
  • Salesforce Marketing Cloud certifications

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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