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SEO Manager
Scottsdale, Arizona  |  Remote
Direct Hire Position
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Applied on November 27, 2021
Job Id #51475 Posted November 1, 2021


Here’s Exactly What You’ll Do:

  • Focus on content strategy and execution that meets SEO goals across all areas of the funnel 
  • Perform extensive landing page audits and blog content refreshes - you will monitor and measure the SEO impact of the content updates and report this back to the team
  • Play a critical role in link building, external content strategy and co-marketing partnerships with various SaaS companies and affiliate partners
  • Help build vertical specific content e.g. - landing pages, blog articles and advertising collateral - that will serve segment goals - for example, VoIP for real estate brokers
  • Work with copywriters and copyeditors to ensure adherence to quality standards, especially within the context of SEO and demand generation
  • You will listen to sales calls regularly and report insights back to the demand generation organization
  • Work with UX Designers, Animators and Video team to facilitate execution of creatives
  • Participate in growth experiments such as split testing landing pages, pricing page optimization, live chat optimization and more
  • Work with our ABM team on various outbound marketing & sales campaigns targeting larger, high-value accounts
  • Leverage tools like Google Search Console, Google Ads, SEMrush, Ahrefs, Clearscope and Screaming Frog, Sitebulb and more to execute on various growth marketing initiatives 

Qualifications:

  • Minimum 3-5 years of experience in a similar growth marketing role, B2B SaaS experience preferred
  • Knowledge of Advanced SEO tactics - e.g. Semantic / Entity / Topic modeling, keyword research, content hierarchies that meet searcher satisfaction
  • Strong understanding of Google SERP analysis, and breaking down searcher intent, then aligning content back to searcher intent needs 
  • Strong knowledge of Google’s UX playbooks - understanding of how the user experience impacts SEO, conversion rates and site performance
  • Alien-like copywriting skills for SEO and Google Text Ads - title tag optimization, headers, sub-headers, meta descriptions and social open graph tags
  • Ability to write engaging and EYE-POPPING headlines for social media, article headers and ad-copy
  • Advanced knowledge of effective content promotion strategies - e.g. going above and beyond “post and pray”
  • Significant experience with WordPress is also required for this role
  • Knowledge of Salesforce and Pardot is strongly preferred 

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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