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Product Marketing Manager
Minneapolis, Minnesota  |  Hybrid
Direct Hire Position
It appears that you have already applied to this job.
Applied on October 18, 2021
Job Id #50956 Posted September 28, 2021

Essential Duties & Responsibilities: 
• Acts as the marketing SME for programs: 
    o Products
    o Target market/audience 
    o Value propositions and differentiators 
    o Key messages 
• Responsible for partnering with channel owners and portfolio strategy teams to implement vertical specific initiatives and meet KPI goals. Partners include: 
    o Media (i.e., Paid Search, Aggregator, Social Media)     
    o Brand Marketing
    o Website / Digital Experience 
    o Creative 
    o B2B / Employer Solutions 
    o Market Research and Insights  
• Partners with Analytics, business partners, and channel owners to understand business performance and proactively make recommendations 
• Reports performance and tracks all initiatives and suggests optimizations to deliver on brand and business KPIs 
• Crafts consistent and compelling narrative across channels, maintaining strong messaging hierarchy and effective content strategy plans
• Builds content to showcase a differentiated story with compelling business results 
• Partners with Creative and Brand internal teams and agencies to ensure proper product representation in brand campaigns 
• Leads the creation of new claims and subsequent legal review process necessary to bring them to market effectively
• Supports strategic partnerships with associations and other key organizations and create new marketing channels 

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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