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Field Marketing Manager
San Mateo, California  |  Remote
Direct Hire Position
It appears that you have already applied to this job.
Applied on October 15, 2021
Job Id #50685 Posted September 18, 2021

Job Description


  • Responsible for developing the east field marketing strategy and execution plans, including the east digital, partner, ABM and event strategy to drive leads, opportunities, deals.
  • Accountable for the execution and optimization of the marketing mix to deliver the key performance indicators and targets including MQL’s and SAO’s.
  • Engage and work collaboratively with all marketing functions to plan and implement lead generation programs.
  • Define and execute on east region digital demand generation programs that are both vertically and horizontally solution focused.
  • Define and execute our companies’ events, roadshows, trainings and 3rd party conferences.
  • Develop and expand engagement within the region with Channel Partners such as joint marketing efforts to support demand generation.
  • Engage local sales team to ensure alignment on marketing initiatives.
  • Continuously analyze program effectiveness to optimize execution, efficiency, and results.
  • Partner closely with Sales Development to get feedback on programs as well as support and ensure timely and effective program follow-up.



  • 7-10 years of experience in Field Marketing developing and executing on digital programs and events.
  • Proactive learner and creative problem solver who enjoys being in a fast-paced environment
  • Strong project and task-management skills
  • Organized in running projects from end to end.
  • Focused on exceeding sales expectations
  • Ability to analyze a situation, define key objectives, and recommend action plans
  • Ability to work at both strategic and tactical levels
  • Strong ability to work cross functionally across marketing, sales, and field engineers.
  • Organization of budget and investments that maximize ROI.
  • Bachelor’s degree, MBA preferred
  • Goal oriented, self-starter, able to work independently, but also a team player
  • Marketo and Salesforce skills are a plus.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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