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Digital Paid Media (PPC) Specialist
Tampa, Florida  |  Remote, Hybrid, Onsite
Contract Position
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Applied on September 17, 2021
Job Id #50484 Posted September 13, 2021


Job Summary
The Paid Media Specialist is responsible for managing, reporting and optimizing digital media campaigns (pay-per-click), developing and trafficking digital ads (paid media), and tracking project timelines. This position will support the media team and report to the CVP of Digital Media.

Responsibilities:
• Account management on ad platforms for pay per click (PPC) media such as Google AdWords, Bing Ads, Facebook, LinkedIn, etc.
• Able to generate well-structured campaigns proficiently for all media platforms including the addition of tracking parameters at all levels of account granularities
• Manage and pace campaigns to assigned budgets while communicating all opportunities to optimize and/or grow accounts
• Responsible for weekly reporting of paid media accounts to include in addition, reports required for all currently running tests
• Provide ongoing actionable insights and updates into campaign performance to relevant stakeholders
• Monitor key account metrics on a regular basis: budget pacing (daily), conversions (daily), impression share (monthly), quality score (monthly) and other important account metrics
• Able to use web analytics data to analyze media post click visitor performance on destination pages
• Generate ad hoc reporting to analyze paid media initiatives
• Manage project timeline, milestone, and create briefs for strategic initiatives such as but not limited to optimizing mobile, expansion of affiliate/lead gen partner, digital data enhancement.

Qualifications:
• 3-5 years of digital advertising experience
• Experience working in Adobe Analytics, Google Ads, Bing Ads, Facebook Business and Ad manager.
• Experience managing PPC campaigns across multiple platforms and industries
• Self motivator and well organized to managing multiple projects and stakeholders to accomplish project goals and timeline.
• Experience working with in-house teams as well as external resources
• You’re confident conducting weekly calls, in-person meetings, and Business Reviews
• You’re Ultra-Organized and you love being detailed oriented
• You like juggling numerous amounts of projects simultaneously
• You have a good understanding of conversion rate optimization and landing page design best practices
• Conversion tracking, analytics & metrics are all easy for you to understand, troubleshoot, setup, analyze & improve
• Strong time management skills – ability to multi-task, prioritize, and meet deadlines in a fast-paced environment

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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