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Marketing Automation Specialist
Eagan, Minnesota  |  Remote, Hybrid, Onsite
Contract Position
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Applied on September 18, 2021
Job Id #50333 Posted September 3, 2021


Join the Demand Gen Center of Excellence and help drive the Global Marketing teams marketing automation practice by designing and developing multiple types of workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won opportunities. Own and drive Eloqua email marketing performance and develop/implement a marketing automation roadmap of improvements/enhancements to maximize the use of Eloqua for customer engagement and demand gen.

Responsibilities:

  • Power the Global Marketing teams marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities.
  • Own and drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B testing of email campaigns and demonstrate steady growth in email open rates and click-through rates.
  • Partner with Campaign Planning, Marketing Strategy, and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans.
  • Utilize strong project management skills to track and deliver critical marketing execution projects on time
  • Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks.
  • Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across the businesses.
  • Strong teamwork and partnerships with Marketing, BDR, and Digital teams across business units and subsegments.
  • Meaningful omni-channel interactions that create positive experiences and outcomes for customers and differentiates org from the competition.
  • Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success.

Requirements:

  • Expert proficiency in Eloqua and Salesforce. Certifications preferred in both.
  • Intermediate proficiency in Excel, Diagram Software, Web Content Management Systems (CMS) and HTML.
  • Intermediate proficiency of digital marketing and its interdependence with marketing automation.
  • Strong track record of acquiring, nurturing, scoring, qualifying and passing leads to the sales channels.
  • Proven experience in using Eloqua to activate multiple marketing automation workflows; e.g.: welcome and onboarding; lead nurture of newly acquired leads; recycling of discarded leads and opportunities; multichannel automation using email, text, social ads; trigger-based campaigns that react to changes in behavior and/or profile data, etc.
  • Ability to keep the marketing leads flowing between Eloqua and Salesforce, maxi

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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