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Senior Product Marketing Manager
St. Louis Park, Minnesota  |  Remote, Hybrid, Onsite
Direct Hire Position
It appears that you have already applied to this job.
Applied on September 18, 2021
Job Id #49564 Posted August 5, 2021

Senior Product Marketing Manager will help drive the next stage of growth and accelerate us on our overall mission.
This role will be helping to shape product and GTM strategy through research, deep cross-functional partnerships, and a strong focus on customers. 
If you are insights-driven, a strong collaborator, and has a track record of driving impact, this role is for you.

In this role you will:

Partner with product, design, analytics and finance to uncover insights that drive business strategy and influence the direction of the product.
Serve as the voice of our customer, helping to better align our value proposition with the needs and pain points of our customers.
Define GTM strategy inclusive of target customer definition, segmentation, positioning & messaging, business model & pricing strategy, and x-channel GTM execution.
Drive messaging and positioning for both new and existing products through customer interviews, competitive/market research, and customer validation.
Collaborate with Marketing, PR and Product to coordinate major product rollouts and campaigns that optimize subscriber growth, adoption, and retention.
Contribute to the development of assets, templates, and collateral that will enable our Sales and Marketing teams to drive greater awareness, adoption, and market penetration.

We are looking for someone with:

5+ years of experience driving product marketing efforts at Direct to Consumer, self-serve Business to Business, or marketplace SaaS companies
Looking for someone with experience and success in turning deep customer insights into effective marketing strategy and execution that drives strong business results.
Strong ability to build trust cross-functionally and with leadership teams to drive business strategy recommendations and influence the direction of the product roadmap.
Demonstrating high levels of ownership, initiative, responsibility and the desire to drive significant, measurable performance results.
Problem-solving orientation with clear examples of using data actively for customer insights as well as robust analytical skills

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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