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Digital Marketing Campaign Analyst
Minneapolis, Minnesota  |  Remote
Contract Position
It appears that you have already applied to this job.
Applied on September 18, 2021
Job Id #49412 Posted July 30, 2021


REQUIRED QUALIFICATIONS: 
•    Proven experience in developing multi-channel digital marketing campaign reporting and dashboards – combining campaign performance data from paid ad channels (Facebook, Instagram, Twitter, YouTube, etc. paid ads, Google AdWords PPC, display ads on ad networks / platforms such as Trade Desk, or other DSPs) and non-paid channels such as Google Organic Search traffic to company/organization website, SFMC email campaigns and organic  social media posts/video posts on Facebook, YouTube, Instagram, and TikTok.
•    Extensive experience with Google Analytics GA360, Google Tag Manager, and GA Data Studio.
•    Salesforce Campaign reporting experience (integrated GA 360 + Salesforce Marketing Cloud (SFMC) reporting – shared marketing audiences between GA360 and SFMC)

Education and/or Experience:
•    Bachelor’s degree or higher degree in Marketing, Marketing or Business Analytics, Data Science, Computer Science or similar Quantitative discipline. 
•    Minimum of 3-5 years of experience in a digital marketing campaign / multi-channel marketing / web analytics analyst role or marketing data scientist role with a focus on experience in digital marketing campaign analysis in the healthcare services industry (or comparable industry/sector).

PREFERRED QUALIFICATIONS: 
•    Experience in working with large advertising agencies on digital marketing campaign reporting across multiple paid and non-paid (PR) channels 
•    Experience utilizing data wrangling/cleansing/integration tools (e.g. Alteryx, Rapidminer, others) 
•    Experience with setting up campaigns in Salesforce CRM, utilizing Oracle databases, and/or experience with other relational databases and familiarity query techniques (e.g. SQL)
 

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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