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Web Content Producer
Eden Prairie, Minnesota  |  Hybrid
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Applied on August 4, 2021
Job Id #49241 Posted July 22, 2021

Summary of the Position: This position will create and manage content via a content management system (Sitecore) and assist in the production, development and support of their web and digital properties.

Main responsibilities include, but are not limited to:
  • Develop, create, edit and maintain web and digital content on a daily basis.
    • Serve as the liaison for business contacts and partner relationships in the content and day-to-day operation of consumer, professional and retail websites. 
    • Develop and maintain web and digital properties using content management system (Sitecore), HTML, content creation tools, management tools and digital media.
    • Direct and perform web and digital updates and maintenance.
    • Aid in SEO best practices.
    • Work closely with Digital Project Managers, Developers and IT.
  • Help coordinate workflow of content management system.
    • Support an internal process for new site creation and existing updates with CMS.
  • Manage a large number of incremental site projects, content development and resources, planning and executing online marketing campaigns, and search engine optimization.
    • Create and maintain multiple web releases concurrently, ensuring all are on time.
  • Provide and support internal communication between Digital Marketing, Retail Marketing, Marketing Communication, IT and other functional groups within the organization.
    • Lead/support the execution of online strategies to support marketing/sales goals.
  • Track digital best practices within the hearing device industry, analyze results and trends, recommend strategy.
    • Keep an eye on the competition to ensure we are a leader in the industry.
    • Recommend strategic steps/plan to ensure our online presence is accurate/timely/fresh.
  • Act as a resource to content providers system-wide to ensure creative, timely, and fresh web content is maintained along with consistency in message, policy and design on web sites. 
    • Recommend strategic steps/plans to ensure our online presence is competitive.
    • Understand creative development for web, user mindset and experience, etc.
  • Ensure brands and graphic identities are maintained along with quality standards.
    • Follow and maintain online brand guidelines/standards.
Job Requirements

•    1-3 years detailed experience working with content management system –**Sitecore a plus
•    Proficient with Photoshop and creating HTML markup
•    Strong working knowledge of design and web development processes
•    Knowledgeable in web standards and browser compatibility
•    Understanding of Photoshop and HTML
•    Familiarity with best practices of SEO
•    Familiarity with Google and other data analytics
•    Understands social media universe 
Skills & Abilities:
•    Excellent understanding of web design and production
•    Demonstrated ability managing multiple projects and meeting tight deadlines with minimal supervision 
•    Ability to work independently and in a team-oriented, collaborative environment
•    Excellent organizational skills and attention to detail
•    Excellent communication and interpersonal skills
Ideal candidate has a B.A. or B.S. in Marketing, Advertising, Digital Communications or full-time equivalent experience.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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