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Digital Media Strategy Planner
Golden Valley, Minnesota  |  Remote, Hybrid, Onsite
Contract Position
It appears that you have already applied to this job.
Applied on July 28, 2021
Job Id #49062 Posted July 15, 2021


MINIMUM QUALIFICATIONS

  • Preferred 3+ years of media experience, with a proven record of professional achievement
  • Background in digital media planning, consulting, agency experience, and ideally in-platform experience in Display, Paid Social, Paid Search or SEO
  • Experience defining, measuring, and evaluating relevant paid media KPIs
  • Experience with media buys for various ad platforms and working with agencies on the day-to-day execution of paid media
  • Experience overseeing and managing budgets
  • Experience conducting in-depth keyword and website research, ad grouping and audience targeting
  • Ability to communicate complex ideas and plans effectively - both verbally and visually
  • Skilled at using data to drive decisions and translate data analysis into actionable marketing / media recommendations and customer experiences

PREFERRED QUALIFICATIONS

  • Experience in organization pursuing digital transformation, particularly in the CPG or retail industries
  • Experience partnering with a team to develop outputs that enable program development and stakeholder buy-in, such as personas, journey-maps, user flows, information architecture, and wireframes
  • Extensive knowledge and experience with driving and applying user-centered design processes while working collaboratively with marketing stakeholders and alongside cross-functional teams including creative, channel activation, marketing automation, marketing operations and analytics; experience with CRM and marketing automation tools a plus
  • Experience working in Agile/Product teams a plus

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact hr@horizontal.com.

All applicants applying must be legally authorized to work in the country of employment.

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EQUAL OPPORTUNITY EMPLOYMENT SURVEY

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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