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Integrated and Digital Marketing Experience Lead
St. Paul, Minnesota  |  Remote
Contract Position
It appears that you have already applied to this job.
Applied on July 28, 2021
Job Id #48923 Posted July 9, 2021

General Information
  • As an Integrated and Digital Marketing Experience Lead within the Safety & Industrial Business Group you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
  • Lead marketing planning execution including integrated campaigns and new product commercialization through sales, channel (distribution) and end-users
  • Partner with Global to lead Area (US & Canada) strategy, planning and execution of integrated marketing (e.g. Experience Design, Search, Social, Paid Media, User Experience, Content and Experiential Marketing) for online and offline programs that drive impactful business results
  • Develop plan and manage prioritization for demand generation campaigns in Eloqua and SFDC to maximize lead acquisition and always on nurturing process
  • Own and drive leads generation campaigns that drive leads, MQL’s, SQL’s and opportunities.
  • Manage and monitor the flow of leads from marketing to sales.
  • Responsible for providing modern marketing expertise and thought leadership aligned to business objectives and growth initiatives
  • Effectively communicate and sell new ideas, programs, and best practices to cross-functional business partners to gain alignment
  • Provide strategic guidance to prioritized integrated and digital marketing programs and campaigns through an agile and iterative approach
  • Monitor and review metrics and work with teams to adjust strategy and tactics accordingly
Your Skills and Expertise
  • To set you up for success in this role from day one, Client is looking for candidates who must have the following qualifications:
  • Bachelor's degree or higher from an accredited institution
  • Minimum of 5 years Marketing, Brand, and/or Agency experience in a private, public, government or military environment
Additional qualifications that could help you succeed even further in this role include:
  • Excellent communication and interpersonal skills
  • Strong project management/organizational skills – ability to successfully prioritize and manage multiple programs
  • Ability to solve complex problems where in-depth analysis and evaluation of various factors is required
  • Commitment to continuing professional development
  • Knowledge of Agile methodology

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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