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Sr Paid Media Specialist
Boulder, Colorado  |  Remote
Contract Position
It appears that you have already applied to this job.
Applied on July 27, 2021
Job Id #48637 Posted June 25, 2021

Responsibilities may include the following and other duties may be assigned.

  • Member of digital paid media team responsible for planning, executing and optimizing paid media buying strategy and paid media use across company's c Groups/Regions to maximize return on paid media investment, leveraging company's  global scale as makes sense
  • Plan and present media plans primarily focused on paid search, paid social and display tactics
  • Identify new and innovative paid digital opportunities that support business partner goals
  • Work with key digital paid media vendors, e.g. Google, Facebook, LinkedIn - proficient in use of platforms
  • Provide support and recommendations to Groups/Regions on optimizing digital paid media buying and mix, including supporting measurement strategies and execution
  • Work interactively with key contacts in Groups/Regions on a day-to-day basis on campaign design and communication channel strategies and execution
  • Leverage experience to engage with Groups/Regions on digital paid media optimization, design & execution of omni-channel campaigns, use of paid media to drive demand generation, campaign and paid media channel performance analytics and tracking, paid media budget development and tracking
  • Assist with project management and analytics as it relates to digital paid media and campaign optimization to Groups/Regions
  • Analyze digital paid media spend mix and strategies to help company's get higher ROI on spend
  • Help oversee and implement initiatives to drive higher ROI on digital paid media spend
  • Utilizes industry knowledge and experience, strong business and leadership skills to make sound recommendations to help solve Groups/Regions communication goals


  • Paid Media
  • Online Advertising
  • Campaign Performance Analysis
  • Digital Media
  • Campaign Optimization
  • Paid Search Campaigns
  • Audience development


  • 5+ years of relevant experience in digital paid media optimization and omni-channel campaign execution
  • 5+ years of hands-on digital paid media planning, campaign execution and optimization
  • 5 years experience managing all aspects of paid search and paid social programs
  • 3-5 years experience managing display media buying via direct and through DSPs
  • 3+ years experience managing budgets and media planning processes
  • Working knowledge of ad management platforms
  • Proficient use of Excel to build plans and manage budgets
  • Strong written and verbal communication skills mandatory
  • Four year degree or equivalent in experience; education preferably in Communications/Advertising/Media and four

years of media planning experience (agency-side a plus)

  • Ability to manage multiple projects at once while meeting timelines and pushing workflow through the approval process

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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