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Web Copywriter (Search/SEO)
Minneapolis, Minnesota  |  Remote
Contract Position
It appears that you have already applied to this job.
Applied on August 3, 2021
Job Id #48183 Posted July 27, 2021

*background check required

The copywriter must be highly organized with an understanding of how to structure content within the platform, within sections, and on each webpage. The copywriter must be able to write user-friendly digital content.


  • Perform content assessments and develop plans for the  Brand Program.
  • Work in tandem with digital team members to identify opportunities for improvement in the user experience by modifying, removing, or adding content
  • Serve in a consultative capacity with partners across the program, specially the Corporate Marketing teams work creating corporate information and thought leadership content
  • Write or oversee the development of search engine optimized content that is relevant and useful to the intended audience and meets regulatory and legal guidelines
  • Prepare or oversee the development of meta data for web pages and assets pertaining to Catapult-related content


  • 3+ years writing digital content on a large scale websites, ideally for a regulated industry


  • Experience writing user-friendly content that adheres to brand standards and compliance regulations
  • Understanding of SEO best practices to inform content strategy
  • Demonstrated understanding of information architecture, user experience
  • Experience with site search, taxonomy, meta data and structured content
  • Experience working with multiple stakeholders in a fast-paced, deadline-driven environment and proven ability to prioritize, organize, schedule, self-manage, and coordinate projects
  • Experience reviewing analytics to extract insights to shape content strategy

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact

All applicants applying must be legally authorized to work in the country of employment.

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Horizontal is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.


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